Social Media Is Fast Becoming A Necessity For Enterprises Rather Then Choice

In recent past, social media was a less known concept and was used only for socializing, per say. But as years passed, hand in hand with globalization – social media has evolved to its current enterprise social media status from a convenient and fancy tool of keeping in touch with friends and family.

Since then, social media is fast becoming a necessity for enterprises rather than choice. It has attained its position in board meetings in form of strategic moves, budgets to be sanctioned for these strategies, followed with ROI to be ascertained on this investment.

What is Enterprise Social Media?
Social media is a bridge between people to interact, where they create – share and exchange information about their likes – dislikes – opinions and much more in virtual communities and networks…On enterprise social media platform this information can be about you as an enterprise/business – your services or your products, making it a tool for your enterprise to make its presence wide felt.
Social Media is Fast Becoming a Necessity for Enterprises Rather than Choice as:

It has been understood well, that social media is transforming the entire business culture, our ways of working, the methodology with which we connect to our customers – internal & external.
Our marketing takes place in an atmosphere, where our capabilities & offerings are a topic of discussion for all our customers which they can and will share with outer world as well.
Customer experience will be discussed and shared – with you or without you – giving you less or no option to take their comments for granted. A place where they can praise you or abuse you – it is you who will have to engage with them to take charge of these conversations..!!!

Enterprise social media management has changed the way customers’ research, plan & purchase a brand, service or product. Based on a recent survey, consumers searching/selecting brands or products through social media platforms such as Facebook, Twitter, Instagram and many more, have increased from 18% to 32% & increasing. However hard the enterprises may try, the impact of social media cannot be neglected, more info here. In fact business houses now have designated professionals known as “Social Media Gurus” deciding on the social media strategies and have distinct budgets as well for these activities.
Social Media has Transformed the Traditional Sales Strategies:

Old sales models were solely focused on attaining a particular sale whereas retention and support were independent choices of any vendor –service provider, whether to attend to it or not.
Comments – opinions and many more on social media are not direct responses, hence it is advisable to not lose out on focus; if things do not work out in your favour – overnight.
It’s time to go out of the way and woo your customers – care about people you do business with…

Social Media and Businesses – Key Takeaways

Everybody is using social media increasingly
Everyone may be talking about your products and services, with or without you.
Concept is strong enough to stay, though social platforms may vary
Tactical ambitions may not; but strategy and focus will help in long run
You cannot expect things to change in your favour overnight.
Invest time, money and efforts to make it work to your advantage. Everyone now feels the need to create an enterprise – high on “social” in its DNA.